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About Us

Meet the owner

In 2020 Jocelyn McClellan had the Eureka! moment, while trying to find basic staple pieces to pair with her outfits, she just couldn't do it. Finding perfect basics while shopping small was nearly impossible. The clothing pieces were either low quality fabrics, fit incorrectly, or didn't last after a few washes. That was when the idea to start her own line was formed! Jocelyn created Joce By Design a clothing brand made up of basic, versatile, quality pieces that perfectly fit our modern lives. We are a team of women who want life to be easier, especially when it comes down to our closet. Our mission is to simplify your life by bringing our basics to your closet while still being able to support shopping small. We appreciate the extra, but admire the basic!

"Simplicity is the ultimate sophistication"

Leonardo da Vinci

Meet the models

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Meet the photographer

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